Is it plausible that only one concept exists for each industry? Only one perfect concept that must be actualized? One for automotive, one for aerospace, one for telecommunication, one for IT, etc.
Or perhaps one for each basic function: one for transport, one for communication, one for making (manufacturing), one for design, one for service, etc?
Let’s assume this is actually possible. What would that mean?
It would mean that whoever could “capture” this perfect concept, aligned the company to it and treated it as the company’s purpose, would be able to truly differentiate themselves; even in industries where differentiation is nearly impossible.
What would a near perfect differentiation mean?
It would mean being right: treating people right (customers, employees, other stakeholders), communicating right, growing right, thinking right.
It would mean acting very different (being right is different!), since the context for action is different.
How would it work?
1. the concept would be articulated; the HOW is so interesting, it deserves more space than this
2. based on the articulated concept, the RIGHT strategy would be developed
3. based on the concept and the strategy, the company would be transformed (if it’s not a new company)
Everything we know and do is an alternative to this.