“Fair is not a good deal”
At least it often isn’t perceived to be.
Maximizing benefits is a mindset that often perceives fair to be a threat.
This mindset always thinks short term, it is mechanical and it thinks in opposites: it operates on an either or basis. Either with me or against me. If I don’t get everything, I get nothing. I am happy or I am pissed.
The will and the ability to create fair typically comes from a mindset that thinks in analogies or unity.
Ironically the “gray area” was invented by binary minds (feeling lost), while black and white clarity is characteristic to an intelligence that’s able to differentiate: between truths and half truths, shades of gray, etc.